For ULTA Beauty World, NYX Professional Makeup unveiled its first-ever body care line, Fat Body Oil, with an immersive booth concept inspired by the high seas: “Body Yachty.” The goal was to transform the traditional convention booth into a fully branded NYX yacht, creating an interactive 360° experience that invited consumers to step on board and explore the new product line.

From custom life preservers and a captain’s helm to portholes, a DJ booth, product sampling, and branded giveaways, every detail was designed to extend the yacht experience. Using the product’s visual identity as the foundation, I was responsible for developing the wall graphics, branded environmental details, product sampling and giveaway bar, and exterior graphics—bringing the “Body Yachty” concept to life across the entire space.

3D Renders by: Briana Guin
Agency: Formerly Wasserman, now The Team