Partnering with Coachella Valley Music and Arts Festival, NYX Professional Makeup hosted an immersive brand activation for their favorite influencers to celebrate the launch of Epic Inky Stix. Inspired by the bold, graphic campaign imagery, we brought the brand to life across the hotel and water park with a vibrant, high-impact visual identity. The experience featured a custom-wrapped product bus, branded swag, custom décor and menus, and playful touchpoints throughout the property, creating a fully immersive world designed to make the launch impossible to miss.

Agency: Formerly Wasserman, now The Team