Sally Hansen tasked us with creating new and relevant content for their social channels for current and new products. Working with a copy writer, we wanted to relate each nail polish color and name to current trends and create thumb stopping social posts by using bright colors and fun objects. Assisted on photoshoots to help art direct, design posts, and retouch all shoot photos. Worked with professional nail artists to create video content and GIFs for Instagram.
ADD: Catherine Grey
Photographer: James Chang