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TAYLOR J HUREWITZ

CREATIVE LEAD / DIGITAL DESIGNER

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Panasonic Avionics Branding

As part of the Panasonic Avionics website design, we were tasked with rebranding the company. Through a new tone and brand positioning, we created a visual aesthetic that was approachable and refreshing. As problem solvers and pioneers in the industry, PAC strives to make flying an experience everyone looks forward to.

I was responsible for re-creating a new logo, establishing brand colors and usage, print design, internal brand collateral, brand videography, and photography art direction.

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