As the lead freelance designer for monthly social and email campaigns, I helped transform Origin’s digital presence from static and minimal to bold and vibrant. Collaborating closely with the social and marketing teams, I designed monthly email campaigns, social posts, and website assets using the brand’s visual identity system and photography.

Building upon the existing look and feel, I elevated the visual language to create more intentional, engaging content. Each month’s assets were thoughtfully tailored to resonate with Millennial and Gen Z skincare enthusiasts, strengthening Origin’s connection with its audience across digital channels.