NARS Cosmetics’ boundary-pushing approach manifests from audacious products to daring stories and arresting campaigns—bringing high-fashion, high-style, and forward thinking to beauty.

Objective: Launch a ‘big moment’ for the brand’s Tmall landing page. Provide imagery for three individual phases with a focus on the Quad and Voyageur eyeshadow pages. Hightlight new promotions throughout each phase and drive consumers to view the range of new premium products.

NARS makeup creates an illusion of the face, and has the ability to create dimension. With this idea in mind, we created three different custom background sets to create a simple, multi-faceted illusion, to show depth and deception.

Given the request to provide imagery during the global pandemic and shut-down, the entire shoot was executed virtually. We captured 45 stills and 6 CGI videos using 35 different products, to service the entire Tmall landing page. Over the course of 5 shoot days, I concepted, art directed and designed all creative assets.

Photographer: Jonathon Kambouris

Stylist: Michele Faro

*Photos capture the behind the scene virtual shoot