Kiehl’s Discovery:
As a starting point, we focused on understanding the current skincare landscape and the customer behaviors that are driving change. Through in depth research we reviewed current trends and best-in-class examples in the category to get a more clear idea of the current challenges and opportunities for the Kiehls.com experience.
With all of our findings in mind, we wanted to re-skin the Kiehl’s website to celebrate their cherished history, emphasize their approach to skincare that delivers results and an identity that makes them unique.
In order to to achieve this we re-designed the homepage, Product detail pages, category landing pages, educational content, concern pages as well as making sure all designs worked responsively. With these new designs, the team and I enhanced the UX, typography, brand graphics, and more, to bridge the gap between the digital and in-store experience.
Experience Design Lead: Dave Moreno
Junior Designer: Owen DiRienz