As pitch work, Froot Loops, tasked us with making their fruit-flavored breakfast cereal relevant to the millennial audience. While using their current campaign tagline, "Whatever Froots Your Loops," we tapped into millennial culture to create social posts that resonated with their interests. 

Using their current look and feel, we elevated their colors and added some branded elements such as illustration and photography, to enhance the branding and appeal to those who grew up enjoying the delicious cereal. 

AD: Slate Donaldson

Copywriter: Jason Liberatore