As part of the essie Valentine’s Day 2019 collection launch we created a “galentine’s day” program to help create buzz around the rich shades that can be paired together, designed as creams and glitters. These gorgeous shades make for a eye-catching manicure or a glittery top coat to any polish. 

My team and I created a print ad that had a cute tic tac toe game made out of the shimmering polish shades to help show off each part of the collection. We created custom logo and typography for the hashtag #essielove as part of the larger campaign. As a way to share Valentine’s day with your gals, we created assets that celebrate the magic that happens when best friends get together called, More Fun Together. Elements of the campaign included, custom POS with shareable valentines, custom stickers for Instagram, and a digital feature on essie.com for sending different shade pairs to your best gal pal!