TAYLOR J HUREWITZ

essie

As the Senior Designer for essie my team and I were responsible for the development and production of all 2018 collection campaign launches leading up to the brand's presentation at the World Wide Meeting for L'Oreal in Paris, France. Assets included, print advertisements, video content, website assets, email marketing, social, content for international markets, and in-store signage. As the nation's nail salon expert, our goal was to create a fresh aesthetic that was both timeliness and unique within the market. Through enhanced print advertisments, the essie brand marketing team achieved its objectives, delivered a strong presentation at World Wide L'Oreal, and hit sales targets. 

In addition to seasonal campaigns, we also created a new visual identity for the brand itself, as part of a future 2020 initiative. Coming soon!

Group Creative Director: Steffany Carey