As the Senior Designer for essie I was responsible for the development and production of all 2018 collection campaign launches leading up to the brand's presentation at the World Wide Meeting for L'Oreal in Paris, France. For the essie World Wide Meeting, we also created an interactive digital experience called The Dressie Room. This was a unique way for consumers to match a color in their outfit or environment to a essie polish shade.

Assets included, print advertisements, video content, website assets, email marketing, social, content for international markets, and in-store signage.

As the nation's nail salon expert, our goal was to create a fresh aesthetic that was both timeliness and unique within the market. Through enhanced print advertisements, the essie brand marketing team achieved its objectives, delivered a strong presentation at World Wide L'Oreal, and hit sales targets. 

Group Creative Director: Steffany Carey