e.l.f. cosmetics challenged us to build brand awareness. Not enough people know about e.l.f. products, and when they do they fall in love. We created two different social campaigns consisting of social posts and video content. One campaign idea was brought to life through memes to show how great the products are and to stay relevant to internet culture. The other campaign was based off their highly rated products which are not only luxurious, but also affordable.
This helped build brand linkage between product and brand and keep e.l.f. top of mind for consumers and persuade new makeup aficionados to experience the brand.
www.elfcosmetics.com
CD: Elizabeth Cauvel
AD: Leah Butler